The customer is always right in their world, but not necessarily right for yours. If you end up saying "no", you may actually be saying, "you're not my target customer." Focusing on the Ideal Customer Profile for your business is an important way of ensuring resources are spent chasing the right accounts - usually those with low CAC and high expected LTV - rather than any account that's willing to buy.
Great points as too many businesses think they need to accept every customer, especially during the early stages. As you mention, some of those might not be the target customer so it's important to watch the metrics and look at what the data is conveying.
The customer is always right in their world, but not necessarily right for yours. If you end up saying "no", you may actually be saying, "you're not my target customer." Focusing on the Ideal Customer Profile for your business is an important way of ensuring resources are spent chasing the right accounts - usually those with low CAC and high expected LTV - rather than any account that's willing to buy.
Great points as too many businesses think they need to accept every customer, especially during the early stages. As you mention, some of those might not be the target customer so it's important to watch the metrics and look at what the data is conveying.