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After The First Yes
When an idea becomes a company
8 hrs ago
•
Eric Alfuth
1
The What-If Gap
Uncertain middle ground between a conversation and a decision
Jul 16
•
Eric Alfuth
3
Founder Independence
Building on 250 years of independence
Jul 2
•
Eric Alfuth
2
1
June 2026
Culture Begins With Hiring
Early hiring is a culture, capital, and strategic decision
Jun 18
•
Eric Alfuth
2
Getting The Customer Meeting
Cost reduction opens the door, value creation earns the renewal
Jun 4
•
Eric Alfuth
2
May 2026
003 Margin Notes: Beyond Launch
Building the next space economy
May 28
•
Eric Alfuth
4
Path To The Customer
Why marketing is more than just advertising
May 21
•
Eric Alfuth
2
002 Margin Notes: Autonomous Vehicles
Trust in technology becomes physical
May 15
•
Eric Alfuth
4
Startup Governance
The operating clarity startups need to scale
May 7
•
Eric Alfuth
7
001 Margin Notes: Beyond Words
When intelligence is no longer bound by language
May 1
•
Eric Alfuth
3
April 2026
Studied Effortlessness
Sprezzatura and the hidden work behind a great pitch
Apr 23
•
Eric Alfuth
2
The Reverse Pitch
Finding the why behind a meeting request
Apr 9
•
Eric Alfuth
1
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