Caymont Insights

The Startup Formula

Connecting innovation with marketing

Sep 10 • Eric Alfuth

3

August 2026

Problem First

Clarity around the problem creates interest in the solution

Aug 27 • Eric Alfuth

2

The Success Trap

Why the first win should reset a startup’s focus

Aug 13 • Eric Alfuth

2

July 2026

After The First Yes

When an idea becomes a company

Jul 30 • Eric Alfuth

2

The What-If Gap

Uncertain middle ground between a conversation and a decision

Jul 16 • Eric Alfuth

3

Founder Independence

Building on 250 years of independence

Jul 2 • Eric Alfuth

2

1

June 2026

Culture Begins With Hiring

Early hiring is a culture, capital, and strategic decision

Jun 18 • Eric Alfuth

2

Getting The Customer Meeting

Cost reduction opens the door, value creation earns the renewal

Jun 4 • Eric Alfuth

2

May 2026

003 Margin Notes: Beyond Launch

Building the next space economy

May 28 • Eric Alfuth

4

Path To The Customer

Why marketing is more than just advertising

May 21 • Eric Alfuth

2

002 Margin Notes: Autonomous Vehicles

Trust in technology becomes physical

May 15 • Eric Alfuth

4

Startup Governance

The operating clarity startups need to scale

May 7 • Eric Alfuth

7